When YSJ asked us to craft their 2025 social media and marketing strategy, we jumped at the chance. As frequent flyers ourselves, we know what great airport marketing looks like (and what it doesn’t).
Client Overview
Saint John Airport (YSJ) isn’t just a runway—it’s a regional lifeline. For travelers in southwestern New Brunswick, it’s the gateway that connects business, leisure, and community to the world.
Small but mighty, YSJ has always prided itself on offering a world-class passenger experience while staying deeply rooted in community values. When YSJ asked us to craft their 2025 social media and marketing strategy, we jumped at the chance. As frequent flyers ourselves, we know what great airport marketing looks like (and what it doesn’t).
What YSJ Wanted
YSJ needed more than “social media tips” or one-off campaigns. They needed:
- A board-ready marketing plan they could present with confidence.
- A clear roadmap that aligned seasonal goals with annual budget realities.
- A strategy that balanced scrappy, community-first execution with the ability to scale up big when opportunities arise.
What We Did:
We built a versatile, full-spectrum marketing strategy designed to grow with them. Not just digital, but all touchpoints where their brand meets travelers and community:
- Social media content strategy
- Community activations & partnerships
- Media relations
- Targeted email campaigns & newsletters
The focus: clarity, flexibility, and impact. Every recommendation could be executed lean-and-mean or scaled for maximum reach—giving YSJ the agility to adjust as 2025 unfolds.
