CEO, Founder, Strategic Advisor

Cait Milberry is a seasoned strategic advisor and Senior Marketing Manager with over 15 years of experience helping businesses, brands, and organizations across North America unlock their full potential. Her career spans multiple industries, including manufacturing, technology, government, fisheries, cannabis, and non-profit sectors, giving her a versatile and well-rounded expertise.

As the founder and CEO of Milberry Marketing, Cait has built a reputation for developing sustainable, results-driven marketing strategies that deliver measurable growth. From leading startups to serving as a trusted digital marketing consultant, Cait excels at creating compelling content and innovative solutions that resonate with audiences and drive business success.

Her deep understanding of emerging marketing trends, digital technologies, and consumer behavior allows her to craft strategies that keep her clients ahead of the curve. Whether working with large enterprises or small, mission-driven organizations, Cait is committed to helping businesses thrive in today’s fast-paced, ever-evolving market.

In addition to her work at Milberry Marketing, Cait is passionate about sharing her knowledge. She regularly teaches workshops on digital marketing and leadership and hosts multiple podcasts on topics related to business growth and innovation. Outside of work, Cait is a music enthusiast, attending rock concerts whenever possible, and enjoys spending time with her dog, Stevie.

Media & Client Relations Director

Cherise Letson Cherise Letson is a media and communications expert with over a decade of experience in journalism and public relations, having worked with CBC New Brunswick and Huddle. As Milberry Marketing’s Media & Client Relations Director, she specializes in uncovering and amplifying the authentic stories behind the brands she works with. With a keen eye for detail and a strategic approach, Cherise helps clients craft compelling narratives that resonate with the right audiences.

Her organizational skills, creativity, and ability to manage accounts ensure that our clients always receive exceptional results.

Outside of work, Cherise is a record collector, proud cat mom to Dylan, a sour key enthusiast, and the owner of Almost Magick, a business specializing in jewelry and tarot readings. With her unique blend of expertise and passion, Cherise brings invaluable insight to every project. Could she be any cooler? We don’t think so!

Director of Photography

Naomi Peters Naomi Peters is a rockstar photographer known for bringing stories to life through her lens. From dynamic corporate headshots to edgy music videos, mouthwatering food shots, and lifestyle portraits, Naomi’s work is as versatile as it is stunning. She’s skilled at making clients feel confident and at ease, ensuring every shoot is a creative and enjoyable experience.

Her attention to detail, from lighting and props to thoughtful storyboards, results in captivating images that have earned clients spots in magazines, on billboards, and in award-winning publications. Naomi’s work not only elevates brands but also brings significant recognition to the Atlantic Provinces.

When she’s not behind the camera, Naomi enjoys good food, walking her pup, Pepper, or rocking out at a show while working on a movie set. With Naomi, you can always expect a creative, professional experience that goes above and beyond.

Director Of Videography

Jeff Ridout With over 20 years of experience in the media production industry, Jeff Rideout is a seasoned producer whose keen eye for detail and commitment to excellence has made him a sought-after name in the field. As the founder of Barking Mad Media, Jeff has built a reputation for delivering high-production quality on every project, from groundbreaking campaigns to captivating films.

In 2023, Jeff expanded his skillset by acquiring his advanced drone pilot license, allowing him to offer cutting-edge aerial footage that elevates the visual storytelling capabilities of Barking Mad Media and Milberry Marketing. His dedication to pushing the boundaries of production ensures that every project he takes on is executed flawlessly, regardless of scope or complexity.

Among Jeff’s many career highlights, he has been granted Royal Privilege to film on the Windsor Palace grounds during HRH Queen Elizabeth’s Platinum Jubilee, a testament to the trust and respect he’s earned in the industry. He is also widely regarded as the Equestrian Cinematographer for the FEI and is an internationally recognized specialist in horse sport filming. One of his more wild and memorable achievements was documenting the Guinness Book of World Records climb of Mt. Kilimanjaro for the world’s highest haircut – definitely a story for the books!

Jeff's exceptional work has earned him numerous accolades, including the prestigious Best Director award at The New York People's Film Festival.

Director of Social Media

Jared Goodman is a Social Media Strategist and Content Creator with a decade of experience crafting compelling digital narratives for various brands. With a proven track record of driving audience growth and engagement, Jared is skilled at transforming social media platforms into dynamic community hubs.

His five-year tenure at NBCC saw him spearhead a 150% + year-over-year increase in social media followers through data-driven, human-centric content strategies. Jared’s deep understanding of social media trends and keen insights into Gen Z culture make him a valuable asset for brands seeking to connect with younger audiences.

Beyond strategy, Jared is a passionate educator who shares his expertise through workshops and coaching sessions. His ability to translate complex social media concepts into actionable insights has empowered countless individuals and organizations to thrive in the digital landscape.

Photographer/Videographer/ Photo-Journalist

Michael Hawkins is an award-winning photojournalist with more than three decades of experience and a commercial and architectural photographer. His work has appeared in publications worldwide, including The Globe and Mail, Los Angeles Times, The Hockey News and Canadian Press. He is the owner of WordPhoto Productions Inc. He is the team photographer for the Saint John Sea Dogs of the QMJHL and events photographer for TD Station Arena in Saint John.

Michael is an avid foodie, an award-winning DJ and loves tinkering with very old, very cool cars.

Graphic Designer/ Set Stylist/ Social media Coordinator

With over a decade of experience crafting unforgettable visuals and working with some of the best festivals, brands, and events, Kristin brings a rare blend of artistry, trend-savvy, and social media expertise to the team. She’s an entrepreneur, running her own style-forward business, Dopamine Machine, which specializes in joy-inducing fashion, curated thrift, and personal styling. Whether she's refining graphics, setting up the perfect visual for a campaign, or keeping our social media on point, Kristin is our go-to for all things stylish, bold, and brilliant.

Beyond Milberry marketing, you might find her working her magic at Woodchucks Axe Bar in Uptown Saint John, riding her motorcycle to a rock show, or chilling with her beloved cat, Ninja. A true fashion icon with a keen eye for design, Kristin lives and breathes creativity—on and off the clock!

Social Media Community Manager and On-Set Hair Stylist/ Mood Manager

With 15 years of experience as a hair stylist and a background in hospitality, Anna Allaby brings unmatched creativity and expertise to every project. A seasoned business owner, Anna is known for her exceptional client service, attention to detail, and ability to elevate any event or campaign.

From flawless hair to curating stunning behind-the-scenes moments, Anna’s multifaceted skills ensure every scene shines. As our Social Media Community Manager and Mood Manager, she creates captivating visuals, engages online communities, and keeps every project running smoothly.

Anna’s energy and professionalism inspire confidence and leave every client and collaborator better than before.

You can also find Anna at Mondello Salon in Uptown Saint john on Charlotte Street.

Administrative Assistance & Client Relations

With nearly two decades of experience in customer service across hospitality, accounting, and event curation, Kate brings a wealth of knowledge and an exceptional ability to manage both the big picture and the finer details. Whether she’s assisting with administrative tasks, managing client accounts, or collaborating with our photography team to ensure seamless shoots, Kate’s versatility and dedication shine through in every project.

Kate is known for her creative vision and knack for keeping things on track and on time. Her stellar customer service skills ensure that every client’s needs are met with care and attention to detail, making her a true superstar behind the scenes. When she’s not working hard to support our team and clients, you might catch Kate enjoying a show or rocking out at Woodchucks!

Kate’s enthusiasm and expertise make her an invaluable asset to our team.

Client Relations & Brand Elevation Specialist with focus on set and wardrobe

Linda Pelletier to our team as we expand our services in the Toronto area! With an iconic career spanning the music, TV, and film industries, Linda brings unparalleled experience in client relations, on-set photography, content creation, and artist brand elevation. From managing bands and artists to curating unforgettable live performances across North America, Linda has seen it all and has a deep understanding of what it takes to elevate talent and vision.

Linda’s background is as diverse as it is impressive. After studying textiles at the College of the North Atlantic and marketing at the University of Newfoundland, she spent the past fifteen years working as a costumer, wardrobe specialist, and on-set designer for numerous TV series and films. Her meticulous attention to detail, combined with her natural flair for setting the scene, ensures that every project is executed to perfection.

Whether she’s styling clients or helping them bring their creative vision to life, Linda’s unique blend of fashion knowledge, industry expertise, and passion for storytelling makes her a true asset to our team. When she’s not on set, you’ll find Linda styling the latest looks at Rosie the Rebel in Toronto, bringing her rock and roll edge to every project she touches.

Linda is ready to take your brand to the next level, and we’re thrilled to have her onboard!