The Milberry Team came out of need.
Milberry Marketing is a Saint John-based marketing strategy, content creation, and public relations agency built on one simple principle: do the work properly, or don’t do it at all.
Founded by Cait Milberry, the company is the result of over 15 years in marketing, communications, and brand strategy across Atlantic Canada. Cait began working in marketing in 2010 and has since built a career spanning startups, award-winning agencies, public sector organizations, and independent consulting. Milberry Marketing began in 2016 as a consulting practice and evolved into a full agency as demand grew for grounded, practical, and experienced marketing support for small and mid-sized businesses.
Today, Milberry Marketing is a team of 12 creatives, strategists, writers, photographers, videographers, and communications professionals working with brands, bands, businesses, and organizations across the region. The work spans marketing strategy, content production, public relations, social media management, video production, and brand development.
But the business has always been shaped by more than experience alone.
Stability & Purpose
Her dog Herb was also a constant presence during the early years of building the business. Through long days, uncertain seasons, and major transitions, he represented stability and purpose. His presence remains part of the story and a reminder that the work behind a business is often driven by the life you are trying to build outside of it.
Cait’s career has spanned technology, tourism, government, fisheries, cannabis, manufacturing, non-profit, and startup sectors. She has worked alongside founders, public figures, and established organizations, helping them shape strategy, clarify messaging, and build marketing systems that actually perform. Over time, her work has become known for being direct, practical, and focused on outcomes—not noise.
Like many professionals, Cait was laid off. But the demand for support only increased. Businesses needed clarity, direction, and execution. What had been a small consulting practice quickly expanded into a growing agency built on referrals, trust, and consistent results.
Milberry Marketing is known not only for client work, but for its role in the local business community. The team regularly delivers workshops, training sessions, mentorship, and free educational content to help entrepreneurs and organizations strengthen their marketing and make better decisions with their resources.At its core, the agency remains focused on one thing: helping good people build strong brands through smart strategy, honest communication, and work that holds up in the real world.
