Ballet in the streets...OKAY!
Celebrating Creativity and Collaboration: A Milberry Marketing Project
A few weeks ago, after a meeting with Dominique Leger about upcoming stock coming to her store, In Pursuit Mobile Boutique & In Pursuit The Uptown Boutique , she expressed interest in showcasing these stunning tulle dresses.
Not ones to think small, we proposed an idea: An entire social media campaign… with ballerinas! YES, ballerinas!
Of course, the In Pursuit team was game for this, and we got to work on bringing this vision to life. The entire team there is dedicated to profound customer service and legendary expertise in the industry, and we wanted to involve a few other like-minded creatives and organizations.
At Milberry Marketing, we strive to go beyond the ordinary; this project was a testament to that. We wanted to breathe life into these beautiful garments and present them in a way that stands out and showcases local talent, scenery, and the garments themselves.
Collaboration and Creativity
Inspired by the dynamic energy of In Pursuit and the artistic prowess of First City Dance School here in Saint John, we decided to push the envelope further. Through a series of emails and enthusiastic collaboration, a fantastic project was born. We are privileged to work with many creative minds and organizations; this project was no exception. We coordinated with our partners and quickly got a shooting date on the calendar.
A huge shoutout goes to First City Dance School and their talented dancers. They brought excitement and artistry to the streets of Saint John, merging fashion and dance in a captivating display that we know our community and people worldwide will enjoy. Their energy and talent helped bring this vision to life in the most beautiful way!
Photo By Naomi Peters // Dancer First City Dance School Saint John
Bringing the Vision to Life
We also extend our heartfelt thanks to Jeff Rideout at Barking Mad Media for his exceptional video work and vision. His ability to capture movement and emotion added a powerful dimension to our campaign. Additionally, Naomi Peters deserves special mention for her stunning photography. Her shots for social media, the online shop part of the website, and the campaign itself were incredible. To Kate Giffin , the newest addition to the In Pursuit team, what a breath of fresh air to make content for our amazing client!
Behind the scenes :)
At Milberry Marketing, we take immense pride in our work. We believe in giving our all to every project, rolling our sleeves up, and using our skill sets and contacts to enhance creativity and execution. If making a call or sending an email can make an idea more solid and inventive, that’s what we do. If delegating a task to someone is more efficient for our client, then that is what we do. We don't mess around (who’s got time for that?), but we always have a lot of fun!
Photos by Naomi Peters
Join the Journey
We invite you to check out the In Pursuit shop in-store and online and show some love by leaving a heart when you see our campaign around town. Major thanks to all participants, the incredible team at In Pursuit, Dominique for believing in our vision, and the superb dancers and crew who made this project a reality.
This project embodies our philosophy: rolling our sleeves and doing cool, innovative work with awesome people. Stay tuned by subscribing to our email list or following us on social media for tips, behind-the-scenes insights, and tools for your next creative shoot.
Thank you for being part of this journey with us. Get in touch!
NOW CHECK OUT THE FINISHED PRODUCT!