How Milberry Marketing is Demystifying Podcasting for Brands, Bands and Businesses
Everyone and their mom have a podcast these days, lol!
At its essence, it's very DIY and a fantastic creative outlet for sharing ideas and stories, especially for brands and organizations.
Yet, for many, it’s a daunting endeavour. The thought of creating engaging and informative audio and video content, combined with the technicalities of production, can be overwhelming. Where do you even begin?
For our clients, that’s where we come in. We aim to make quality content that people actually want to watch and engage with after a long day.
Like with everything else we do, we keep it real, as cheesy as it sounds. We work closely with our clients to demystify the podcasting process and show how to leverage this powerful tool to elevate their story, brand and message. We also keep it real based on the suggestions of what you really need and give you options so you can do it on a budget or go all out.
In 2023, we worked closely with six clients who initially viewed podcasting as a significant challenge. With our help, these clients discovered that podcasting isn't just a formidable task; it's an opportunity to showcase expertise, engage with audiences meaningfully, and, ultimately, boost their brand's visibility through content creation. The other huge thing is that it is a sales tool, a conversation beacon that helps our clients communicate value and nurtures their potential customers and audiences.
Behind the scenes during recording an episode of the Port Podcast. We encourage all our clients to produce their shows in audio and video formats. We even offer hosting/co-hosting services!
What sets Milberry Marketing apart is not just the provision of top-notch gear or technical expertise; it's the love for making our clients' expertise stand out in the crowded digital landscape. We deeply understand the process because we’re a team of seasoned podcasters and storytellers ourselves. We made all the mistakes, learned all the ins and outs, and shared these best practices with our clients. We understand that a podcast is not just an audio file; it's a dynamic form of content that allows businesses to connect with their audience personally through audio and video, which is in high demand now for people's attention.
Watch the latest episode of the Port Podcast below:
Our clients have leveraged our expertise to transform their apprehensions into excitement. By tapping into Milberry Marketing's comprehensive support, these clients have successfully navigated the podcasting landscape, creating content that resonates with their target audience and helps truly showcase things happening as thought leaders in their industry, which is excellent for opportunities and the brand overall.
Working with the Outdoor Outdoor Film Festival (OOFF) on a series of podcasts was a highlight of 2023!
Looking ahead to 2024, we’re excited to expand our podcasting services. We believe podcasting is not just a trend but a fundamental aspect of modern content strategy. As a company, we are committed to offering even more tools, resources, and expertise to help businesses unlock the full potential of podcasting for brand growth.
If you've been considering venturing into the world of podcasting or are curious about how it can benefit your brand, we invite you to reach out. We have packages and services available for all budgets. Let's talk about what goes into creating a successful podcast and how Milberry Marketing can launch your brand's podcasting journey!
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