REVVING UP SUCCESS: TRANSFORMING RAY ROACH SERVICE CENTER’S DIGITAL PRESENCE
What They Wanted:
Ray Roach Service Center, a family-owned auto repair garage in West Saint John with a legacy dating back to the 1970s, sought to enhance their online presence. While they were known for providing trustworthy, top-tier service and treating customers like family, their digital footprint didn’t reflect their long-standing reputation, heritage, or values. They wanted a marketing strategy that showcased their world-class team and aligned with their brand's identity.
What We Did:
Milberry Marketing developed a comprehensive marketing strategy tailored to Ray Roach Service Center's goals. Here's how we tackled the challenge:
Social Media Optimization:
We optimized their existing social media platforms and launched a new Instagram account. This move was key to expanding their reach and engaging with a broader audience.
Audience Research and Content Pillars:
In-depth audience research allowed us to establish content pillars that guided all messaging and content creation. These pillars ensured that every post reflected the brand’s values and resonated with its target demographic.
On-Site Content Creation:
Our team produced a series of on-site videos highlighting the garage’s daily operations, expert team, and educational tips for vehicle owners. These videos helped build trust and a deeper connection with current and potential customers.
Blog Posts for SEO:
We developed blog content addressing common automotive questions and concerns, which boosted the site’s SEO performance and increased visibility in search engines.
Content Scheduling and Community Management:
Milberry Marketing handled all content scheduling and daily community management, ensuring consistent engagement while allowing the Ray Roach team to focus on servicing their customers.
Key Results:
Our strategy delivered remarkable outcomes in a short period:
-473% increase in reach compared to the previous 90 days.
-230% growth in new likes and followers on social media.
-380% boost in profile visits, leading to more customer inquiries.
-Doubled engagement rates, signalling stronger connections with the audience.
-Increased appointments, with many customers mentioning they found the garage via social media. Ray Roach Service Center has booked appointments more than a week in advance!
Conclusion:
Through targeted marketing efforts, Milberry Marketing transformed Ray Roach Service Center’s online presence, connecting them with a broader audience while staying true to their values. The growth in social media visibility, engagement, and appointments highlights the power of a well-crafted digital strategy. We look forward to continuing this partnership, exploring further website enhancements, and developing ongoing content strategies to help Ray Roach Service Center achieve even greater success.
Need expert auto repair in Saint John? Ray Roach Service Center is ready to treat you like family and keep you confidently on the road.