Client Overview
Founded by sisters Sheena and Tabatha Young, daughters of a traditional fisherman, The Boatique was created out of a desire to make shopping for marine supplies and coastal apparel more enjoyable for fishing families.
Growing up in marine supply shops across the Maritimes and New England, the sisters cherished the time spent there but saw an opportunity to create something even more special.
Today, The Boatique is southwestern New Brunswick’s premier destination for fishing supplies, marine equipment, and coastal apparel. Whether you’re a commercial fisherman, coastline dweller, or simply a lover of the water, The Boatique offers a highly curated selection of products that celebrate life on the water.
What Boatique Wanted:
The Boatique reached out to Milberry Marketing for social media training and support to expand its reach, engagement, and sales. Although they had established themselves as a trusted brand in the local marine community, they wanted to extend their digital footprint and connect with a wider audience without losing the authenticity that their customers valued.
What We Did:
Social Media Management
Milberry Marketing took charge of The Boatique’s social media accounts with a strategic focus on:
Posting content at optimized times to increase visibility and engagement.
Utilizing relevant tags and hashtags to expand their reach.
Handling community management by responding to comments, interacting with customers, and engaging with brands like Grundéns, which The Boatique carries.
Professional Photography
To elevate their brand offerings, from fishing gear to coastal apparel and home decor, Milberry Marketing organized professional photoshoots each season. These high-quality images highlighted The Boatique’s unique product selection and were used across their website and social media platforms to create visually engaging content.
Copywriting
Milberry Marketing also supported The Boatique by writing blog posts that highlighted important company announcements and milestones. Optimized for SEO, these blogs helped increase web traffic and boost online visibility.
Media Relations
In honour of The Boatique’s 5th anniversary, Milberry Marketing created press releases and successfully pitched stories to regional media, garnering valuable coverage and increasing the brand’s local presence.
Social Media Training
Milberry Marketing provided personalized social media training for The Boatique’s staff, empowering them to produce their own content. This allowed for a behind-the-scenes look at the day-to-day operations of the shop, providing an authentic perspective that complemented the polished content created by Milberry Marketing.
Samples of Work
Key Results
Trippled reach across all social plaforms from the previous years.
More than doubled content interactions across all platforms from the previous year.
More Attention
Features in regional media and a profile on Grundéns’ social media channels, bringing global attention to The Boatique.
Conclusion
By partnering with Milberry Marketing, The Boatique successfully expanded its digital presence, strengthened customer engagement, and celebrated its rich maritime heritage while achieving significant growth in reach, engagement and sales.
