When you work with organizations that are changing lives every day, marketing becomes about much more than logos and websites.
Our partnership with Centre for Youth Care (CYC) began after meeting Karen and her team through our work with community organizations supporting youth and young adults in Saint John. It quickly became clear that CYC was doing some of the most important work in our region—connecting youth and families with housing, support, resources, and opportunities for a brighter future.
We knew we wanted to help tell that story.
Like many growing non-profits, Centre for Youth Care had evolved significantly over the years.
Their programs were expanding, their impact was growing, and their communications needed to evolve alongside them.
The goal wasn’t simply to refresh the brand—it was to create a stronger, more accessible experience that would help people find services, resources, and support more easily.
The Challenge
Building the Foundation
- Logo & Brand Identity
- Brand Standards & Templates
- Brand Standards & Templates
- Stakeholder Communications
- Government & Board Materials
- Public Relations Assets
- Photography & Video Content
What started as a logo and brand refresh quickly grew into a full creative partnership.
Together, we redesigned & modernized:
Logo Before:
Logo After:
Creating a consistent, professional identity across every touchpoint.
Website Before:
Website After:
Helping users find support faster, wherever they’re accessing information.
Supporting Beacon Cove & Mitchener Village
As our partnership continued to grow, we were also honoured to support Beacon Cove and the launch of Mitchener Village.
From branding and graphic design to media relations, photography, videography, and grand opening support, our team helped bring the story of this important initiative to life.
Beacon Cove Branding
We created a unique visual brand identity for CYC’s Beacon Cove Shelter, providing the logo in various formats for whatever they may want to use it for (Merch, signage, etc).
Grand Opening of Mitchener Village:
Mitchener Village is a new nine-unit supportive housing community in Saint John that provides safe, stable and affordable homes for youth aged 19 to 25 who are transitioning to independent living. In addition to fully furnished apartments, residents have access to on-site support services and programming through the Centre for Youth Care to help them build independence and long-term stability.
We helped coordinate the official grand opening event on June 22, 2026. We helped with everything.
The project was created with support from government funding, community donors, and Housing New Brunswick to help address youth homelessness in the region.
- Press release & media coverage coordination
- Event layout & logistics, including equipment rental
- Speaker notes & event scheduling support
- On-site social media coverage & professional photography
Today, Centre for Youth Care and Beacon Cove have a stronger and more consistent brand presence, professional communications materials, and a modern digital experience that better serves their audiences.
More importantly, the people looking for support can access information more easily, whether they’re visiting on a desktop, tablet, or mobile device.
Media Coverage
(CBC, Telegraph-Journal, Global, CHSJ)
Increase in engagement across social channels (in the first 6 months)
Increase in followers across social channels (in the first 6 months)
Increase in content views across social channels (in the first 6 months)
Increase in profile/page visits (in the first six months)
Why We Loved This Project
The best part wasn’t the website.
It wasn’t the logo.
It wasn’t even the launch.
It was being part of the process.
Watching ideas move from strategy sessions to concepts, from concepts to final designs, and finally into tools that help an organization do its work more effectively.
Centre for Youth Care and Beacon Cove are making a real difference in our community every day.
We’re proud to have played a small role in helping more people find them, connect with them, and access the support they provide.
Centre for Youth Care & Beacon Cove
Services: Brand Development, Graphic Design, Website Design, Public Relations, Photography, Videography & Strategic Communications
Agency: Milberry Marketing
