Client Overview
The Five & Dime, located in Uptown Saint John, is a unique vinyl and craft beer bar known for its vibrant atmosphere and extensive vinyl collection.
What Five & Dime Wanted:
Five & Dime faced challenges in social media management. It struggled to attract patrons on non-event nights and didn’t have the proper design or photography support to leverage its incredible brand. Our big goal was to give them time to focus on their business and increase their monthly recurring revenue by helping them get people in the door.
What We Did:
Social Media Management & Content Creation
Shift to Reels and Video:
Recognizing the trend towards video content, Milberry Marketing shifted the focus to reels and videos to capture the audience’s attention.
Working with staff to welcome patrons via video, showcase vinyl stories and connect deeper with the audience.
Collaboration with Acts:
Collaborating with local acts for social video content increased reach and encouraged attendance at live events.
Professional Photography and Video
High-quality visuals showcased the bar’s ambiance, promoted Happy Hour, and introduced a series featuring Jody, one of the owners, highlighting the extensive vinyl collection.
Reactive Support
Milberry Marketing provided reactive support for noteworthy events, such as the arrival of new tables designed by a local business, Dachs-Republic.
Samples of Work
Key Results
Since Milberry Marketing took over in September 2023, Five & Dime has experienced remarkable improvements. We gave them some of their time back so they could focus on running the business and giving patrons a great experience. The team at Five and Dime is involved in the community big time, and by digging into making more videos, more people wanted to come back and visit Kim, Jody, Brian, and Jenna.
Growth in Social Engagement
Engagement across Facebook and Instagram surged by over 60%, demonstrating a heightened connection with the audience.
Non-Event Night Traffic
Boost
The most significant achievement was the increase in foot traffic on non-event nights, which aligned with the primary goal of the social media strategy.
Conclusion
We work proactively and reactively to understand what the team needs and how to support them best while giving them valuable time to focus on booking more acts, selling more products, and, in turn, making more money and being more sustainable as a company.
