Client Overview
Pamela Des Barres, famously known as Miss Pamela, is an iconic figure in the rock and roll world. An American writer, musician, actress, and celebrated groupie, she rose to fame with her 1987 memoir, I’m with the Band: Confessions of a Groupie, chronicling her experiences in the vibrant Los Angeles rock music scene of the 1960s and 1970s. Beyond her literary achievements, Miss Pamela hosts women’s writing workshops globally and leads a captivating rock ‘n’ roll history tour in Los Angeles.
What Miss Pamela Wanted:
Miss Pamela approached Milberry Marketing for support in managing and enhancing her social media presence and refining her public relations strategy. After we went on one of her iconic rock tours as long time fans, we realized there was some room for strategy that could bring even more fans to the social channels and create an even bigger community.
With a small but dedicated team, she needed help identifying opportunities to elevate her brand, engaging with media, and executing events that would bring her extraordinary stories and offerings to a broader audience.
What We Did:
Social Media Management & Optimization
Managed day-to-day social media activities, including reposting content, responding to comments, and flagging critical messages for direct attention.
Provided reactive content creation support for live events and reshared fan-generated content to amplify engagement.
Delivered/ delivering strategic guidance for overall social media management, ensuring a cohesive and impactful presence across platforms.
Media Relations
Drafted compelling press releases for Miss Pamela’s inaugural live event at the legendary Whisky A Go Go and her renowned writing workshops.
Strategically pitched stories to targeted media outlets to maximize event visibility and drive interest in her unique offerings.
Working with third party event management and leveraging brand elevation and fan experience
Assisted in booking radio, podcast and other media slots
On-the-Ground Event Support
Offered hands-on support during events, managing logistics such as setting up and operating the merchandise table to ensure seamless event execution.
Key Results
With Milberry Marketing’s collaboration, Miss Pamela’s brand received heightened visibility and engagement, both online and in person. The strategic media outreach led to increased coverage of her events, while social media efforts fostered stronger connections with her audience. The successful execution of live events further solidified her reputation as a cultural icon and storyteller, introducing her legacy to a new generation of fans.
Conclusion
Miss Pamela’s unique voice and Milberry Marketing’s tailored approach proved to be a powerful combination in celebrating her enduring influence in the world of rock and roll.
