Client Overview
The Chapman Group is a prominent business consulting firm based in Saint John, New Brunswick, that specializes in offering courses and services to empower professionals. In 2022, it partnered with Milberry Marketing to enhance the distribution of its courses, elevate its brand presence, and launch new digital initiatives.
What The Chapman Group Wanted:
Increase the reach and enrollment in their professional development courses.
-Enhance their digital presence through video, photography, and social media.
Launch a podcast that could be repurposed into engaging content for multiple platforms.
Strengthen their SEO and overall business development strategy to attract new, qualified leads.
What We Did:
Podcast Development
Launched The Chapman Group’s flagship podcast, which was transformed into bite-sized video content for Instagram Reels, YouTube Shorts, and Facebook Video.
Video and Photography Production
High-quality video content and professional photography were used to promote courses, engage followers, and enhance the firm’s digital storytelling.
Social Media Strategy
Created a tailored content strategy focused on increasing engagement and following across key social platforms like LinkedIn, Instagram, and Facebook.
Course Promotion
Developed a strategy to distribute course content more effectively, filling seats consistently and increasing sign-ups.
Brand Development
Provided guidance on building personal and professional brand authority, focusing on SEO and business development.
Ongoing Consulting
Regular strategy sessions with The Chapman Group’s team to evaluate progress, design needs, and social media goals and provide detailed reports for improvement.
Samples of Work
Key Results
Tripled Social Media Engagement
Engagement on social media platforms surged, with a notable increase in qualified followers, especially on LinkedIn.
Increased Course Enrollment
The consistent use of high-quality content and targeted distribution ensured that course seats were always filled.
Enhanced Brand Authority
he Chapman Group’s online presence improved dramatically from an SEO perspective, resulting in better visibility and positioning in their industry.
Efficient Content Repurposing
Digesting long-form podcast content into short, engaging videos maximized reach across multiple platforms, increasing brand awareness.
Internal Buy-in
Team members at The Chapman Group witnessed the effectiveness of Milberry Marketing’s strategies, especially video content for LinkedIn and email marketing, further cementing the collaboration’s value.
Continued Partnership
Milberry Marketing continues to work closely with The Chapman Group, meeting regularly to review brand goals, website maintenance, and design needs. Together, they ensure that The Chapman Group maintains its position as a leader in professional development, leveraging innovative strategies that keep their audience engaged and their courses fully booked.
This ongoing partnership has demonstrated the value of strategic digital marketing and content creation, allowing The Chapman Group to thrive in a competitive market while focusing on delivering impactful services to its clients.
