Five Years of Elevating Design with Select Kitchens
Overview
Client: Select Kitchens, Rothesay, New Brunswick
Duration: 5+ years
Key Services: Photography, Videography, Social Media Management, Distributor Collaboration (Miralis), Strategic Content Creation
Select Kitchens, Rothesay’s premier supplier of granite, quartz, and high-quality custom kitchen and bathroom solutions, has built a reputation for innovative designs and storage solutions. For over five years, Milberry Marketing has partnered with Select Kitchens, helping to showcase their stunning craftsmanship and bring their brand to new heights. Darren and Peter, the driving forces behind Select Kitchens, trusted Milberry to capture the essence of their creations and share it with the world, transforming potential buyers into loyal clients.
What they wanted:
Select Kitchens is known for its breathtaking custom kitchens and bathrooms, but the challenge was ensuring that their remarkable designs reached the right audience and generated consistent engagement. While their custom designs spoke for themselves, they needed a marketing strategy to bring these creations to life online and drive traffic to their showroom, featuring top-of-the-line products from brands like Miralis.
What we did:
Milberry Marketing took a comprehensive approach to Select Kitchens’ marketing strategy, integrating visual storytelling, effective social media management, and strategic collaborations. Key elements of this partnership included:
Visual Content Creation:
Our strategy revolved around capturing the evolution of each custom kitchen and bathroom from concept to reality. We showcased the design process through professional photography and videography, highlighting each project's craftsmanship, innovation, and luxury.
Distributor Showcasing:
Working closely with Miralis, a major distributor for Select Kitchens, we spotlighted the showroom’s offerings, showcasing the latest kitchen design trends and storage solutions. This partnership emphasized the premium quality of the materials and products used in Select Kitchens' projects.
Social Media Engagement:
By creating engaging, high-quality content and utilizing efficient social media management practices, we increased Select Kitchens' monthly social engagement by 75%. This consistent, high-level interaction with their audience built a solid online presence, loyal design enthusiasts, and potential buyers community.
Key Results:
-Increased Engagement: With 75% monthly engagement growth, Select Kitchens' social platforms have become active spaces where their followers and potential clients can interact with their content and explore their latest designs.
-Showroom Traffic: Our strategic showcasing of custom creations and distributor offerings increased online inquiries and foot traffic to their Rothesay showroom.
-Community Impact: By capturing and sharing Select Kitchens' projects from the earliest stages of concept to the final reveal, we've allowed the community to experience the excitement and beauty of their designs, sparking inspiration and interest from homeowners and builders alike.
Conclusion:
The partnership between Milberry Marketing and Select Kitchens has thrived on collaboration, creativity, and a shared vision of excellence. Over five years, Milberry has helped elevate Select Kitchens' brand visibility, grow its online community, and showcase its stunning craftsmanship to a broader audience. Through effective social management, strategic partnerships, and engaging visual content, we've helped ensure that Select Kitchens remains a leader in the custom kitchen and bathroom design industry.