
Serving Up Success: How Milberry Marketing Helped The Cap Sill Shine Online
Client Overview:
Nestled on Deer Island, NB, The Cap Sill is where coastal comfort meets traditional dining. With an ambiance reminiscent of dining at your grandmother's table, the restaurant opened its doors in late 2023 and quickly became a hotspot for locals and visitors alike.
What They Wanted:
Owner Sheena Young approached Milberry Marketing with a vision: to create an inviting online presence for The Cap Sill through a stunning website, establish their social media channels, and provide ongoing support in content creation and social media management.
What we did:
Creating a Powerful Website:
The Cap Sill needed more than a standard website—it needed a digital home that conveyed its authentic brand while offering practical functionality. Partnering with our friends at Origin Creative, we built a site that highlighted the restaurant’s coastal charm and ensured ease of use for customers looking to make reservations or place takeout orders. The result? A seamless online experience that matched The Cap Sill's in-person vibe.
Professional Photography and Video:
Visual Identity: We captured high-quality photos of the cozy space and delicious dishes, which were used across both the website and social media to help solidify The Cap Sill's visual identity.
Seasonal Updates: Our team regularly shoots new menu items to keep their online presence fresh and visually engaging with every seasonal update.
Social Media Creation and Management:
Optimized Channels: We created and optimized their social media platforms, starting from scratch and building a loyal following.
Community Engagement: As the audience grew, so did our involvement in community management—responding to comments, engaging with content from local brands, and ensuring consistent interaction with followers.
Content Scheduling: By posting at optimized times and using strategic hashtags and tagging, we maximized reach and engagement.
Social Media Content Creation:
With a focus on Reels and video, we highlighted their coastal dishes in action, offering viewers a glimpse of the special dining experience awaiting them. The dynamic, video-driven content drew attention to their culinary offerings and island atmosphere.
Social Media Training:
We empowered The Cap Sill’s staff by providing one-on-one social media training, teaching them how to create authentic, day-to-day content. This hands-on approach allowed them to promote weekly specials and behind-the-scenes looks in real-time, further connecting with their community.
Key Results:
In our first year working with The Cap Sill:
-71.3k Reach across Facebook and Instagram
-11k Content Interactions on social media platforms
The Cap Sill is thriving, not only as a dining destination but also as a beloved part of the Deer Island community, and we’re proud to be a part of their journey.